The Art of Car Wrapping in Alessandria: How South Alps Wrap Lab Transformed LIDL Italia's Microlino into a Wheeled Advertising Icon
The Art of Car Wrapping in Alessandria: LIDL Italia’s Microlino Becomes an Advertising Icon
The perfect combination of retro design, sustainable mobility, and Mimaki printing precision: the Turin-made “bubble car” becomes a mobile satin-finish showcase.
In the world of urban mobility and local marketing, some projects are made to stop traffic and turn heads. That is exactly what happened in Alessandria, where the specialists at South Alps, at their renowned Wrap Lab, completed a unique custom wrap on one of today’s most iconic and distinctive quadricycles: the Microlino.
A “Green” New Take on an Icon
Made in Turin, this remarkable “bubble car” is the modern-day spiritual successor to the famous 1950s Isetta. At just 2.5 meters long, the Microlino perfectly embodies the philosophy of “just enough space, no waste”, using up to 60% fewer resources than a conventional car, without sacrificing driving enjoyment—thanks to a genuine unibody chassis—and offering a surprising 230-liter luggage compartment (larger even than that of a standard Fiat 500).
Its uniqueness lies in its ability to show that even the most compact, niche projects can accommodate fully customized communication solutions. This versatility is precisely what led an exceptional partner like LIDL Italia to choose it as the face of its high-impact local campaigns.
Custom Car Wrapping: How to Create a Showcase on Wheels
The team at South Alps in Alessandria took on the challenge of turning this quadricycle into a true mobile advertising showcase. The entire body was fully wrapped in a premium matte satin red vinyl, a high-end finish that accentuates the vehicle’s distinctive rounded shapes and retro character while protecting the original paintwork.
The design didn’t stop at the bodywork: a precisely cut perforated window film was applied to the rear glass, making the logos fully visible from the outside while preserving visibility through the rear window for the driver. Every detail, from the chrome headlight surrounds to the small wheel arches, was carefully finished to ensure a flawless result, free of imperfections and bubbles, and to follow the vehicle’s complex curves.
⚙️ The Power of MIMAKI Technology at the Service of the Brand
Behind the striking vibrancy of the satin red and the crispness of the LIDL “New Store Opening” logos is the unmistakable technological signature of MIMAKI plotters. With the latest-generation print-and-cut systems available at its Alessandria workshop, South Alps can produce high-definition adhesive graphics using UV inks resistant to abrasion, weather, and sunlight, able to conform to every three-dimensional curve without lifting or losing tension over time. That’s how a digital idea becomes a marketing masterpiece on the road.
Whether it’s an electric city car, a fleet of commercial vans, or a sports car, South Alps Wrap Lab in Alessandria can turn a company’s identity into a dynamic work of art. If you have an idea for enhancing and promoting your business on two or four wheels, the team is ready to bring it to life.
Your vision, expertly crafted in Alessandria
Make your fleet or company vehicle one of a kind with premium films and the technological reliability of our Wrap Lab.
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